Concept
Strategy
Brand identity
Design
Web design
Graphics
Photography
Videography
Post-production

Client

Axopar

Building the brand behind Europe's fastest growing adventure motorboat company

Axopar is a brand experienced across countless touchpoints, while continuously evolving the look, the story, and the digital experience as the brand scaled globally. During the last couple years we have become one with Axopar, the fastest growing motorboat brand in the world. As Axopar are increasing their global awareness it made sense to overlook the brand identity and communication. Enjoy this ride that will provide information about the Axopar brand, communication and how we implemented the values their into corporate identity. 

A world of adventure. Axopar creates awsome boats. Everyone knows that ny now. So our idea for this brand update was to focus more on what you will experience as a Axopar owner. We focused on lifestyle, adventure and the fact that Axopar lets you create memorable expierences. We aimed to take this vision into the communcation concept, web design and photography w/m to blend a perfect combination of an exhilarating driving experience, thrilling adventures, true social comfort and high functionality. A world of adventures.

The Challenge

Create a form of governance, clarity, and a system that could scale without diluting the brand. As models, markets, and content grew, communication started trying to carry everything at once. When a brand tries to say everything, it loses what matters.

From product-first to meaning-first

Axopar already built amazing boats. The opportunity was to make ownership feel like something bigger: adventure, capability, freedom, and a new perspective on life from the water with 10 years of adventure on their belt.

Results

Category design

Axopar didn’t just grow, it defined a new adventure boating genre that competitors now follow. We helped build the strategic positioning and distinctive brand assets that made Axopar instantly recognisable in the boat market.

Increase in engagement

Built a brand system that converted attention into sustained demand,  keeping Axopar top-of-mind and accelerating growth as awareness expanded across Europe.

Bringing Axopar 3.0 to life

The focus of Brand 3.0 has been on seamlessly integrating new elements into the Axopar exhibition in a way that feels natural and cohesive with the current setup, both physically and digitally.

More Axopar ↓

Axopar - Brand Insight

Axopar - Adventure Collection

Axopar - Visual identity

Let’s connect and talk ideas over a coffee