Axopar
The market leader reborn – Campaign
The market leader reborn – Campaign
The market leader reborn – Campaign
This is a dawn of a new revolution for Axopar. By featuring a host of previously unseen innovations and unique, technical ‘firsts’, as well as improved creature comforts and a whole new space experience, the latest incarnation is a breath-taking, progressive and strongly customer-focused product. We made a launch campaign for the reveal at Cannes Yachting Festival and the communication leading up to the official World Premiere at boot Düsseldorf 2020!
Deliverables
Concept
Graphics
Ads
Development
Videography
Launch Site —
Concept
Graphics
Ads
Development
Videography
Launch Site —
Concept
Graphics
Ads
Development
Videography
Launch Site —
A camouflaged version of the boat was first previewed for the press, followed by a social media launch. The graphic manner throughout the campaign was a take on the customized camo pattern and gave a sense of disruption when Axopar broke in to the feed. A series of launch videos was posted as a build up highlighting features and details.
The campaign gave the launch a wide exposure and resulted in a massive interest and engagement both in social channels, by the press and at the fairs.
Revolution Campaign
Revolution Campaign
Revolutions Campaign
Revolution Campaign
Revolution Campaign
The Revolutions campaign is an example of all elements inte the strategy coming together. As Axopar were launching XXX we made the campaign concept including graphics, motion, ads, social media, fair and launch event.
The Revolutions campaign is an example of all elements inte the strategy coming together. As Axopar were launching we made the campaign concept including graphics, motion, ads, social media, fair and launch event.
The Revolutions campaign is an example of all elements inte the strategy coming together. As Axopar were launching we made the campaign concept including graphics, motion, ads, social media, fair and launch event.
The Revolutions campaign is an example of all elements inte the strategy coming together. As Axopar were launching we made the campaign concept including graphics, motion, ads, social media, fair and launch event.
The Revolutions campaign is an example of all elements inte the strategy coming together. As Axopar were launching we made the campaign concept including graphics, motion, ads, social media, fair and launch event.
The train factory
The launch event was followed up with an exclusive, limited edition coffee table book.
We have had the privelige to work with Nimbus during the last 18 years. We act as a in-house marketing department responsible for all Nimbus communication troughout all channels. That also includes producing all content, motion and still.
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©2025 Adstream. All rights reserved.
©2025 Adstream. All rights reserved.