Concept
Brand Strategy
Brand Identity
Brand Governance
Design System
Packaging Design
Digital Experience
Web Design
Campaign Development
Content Production
Post-Production

Client
Ipipe

Building a sustainable brand from the ground up. ipipe is redefining installation systems through smarter materials and responsible production. As the company scaled, the brand needed to reflect the same level of clarity, ambition, and performance as the products themselves.

We developed a comprehensive brand platform from spanning identity, digital experience, packaging, and communication. By aligning strategy, visual language, and structural design, we created a cohesive system that strengthens recognition, supports professional users, and positions ipipe as a forward-thinking force within the construction industry.

Challenge

JCE’s strength lies in its long horizon, broad portfolio, and active ownership model. The challenge was to create a broader brand framework that reflects JCE’s values of long-term ownership, responsibility, and sustainability, without altering the logotype itself. The identity needed to extend what already existed, not replace it by strengthening clarity and flexibility while preserving continuity and trust.

The identity needed to work across digital platforms, corporate communications, and diverse business contexts.

Designed for Impact

A packaging system developed to support professional workflows while reducing material use and environmental footprint.

For ipipe’s conduit systems and protective solutions, we created packaging that reinforces the brand’s commitment to sustainable construction. Developed for professional installers and large-scale projects, the packaging combines structural durability with a reduced material footprint. By integrating recycled content and optimised formats, the system supports efficient handling on site while contributing to lower environmental impact across the supply chain.

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