In collaboration with Pmflex, we embarked on an extraordinary journey to craft a truly distinctive brand identity that would encapsulate their new name and rich history. Our shared mission was to create a visual and conceptual representation that would underscore Pmflex's strengths in innovation, heritage, and sustainability, firmly establishing them as world leaders in the production of electrical conduits.
Launch Site —
The new brand identity embodies a fusion of cutting-edge and timeless elements, symbolizing Pmflex's dedication to innovation while honoring their historical roots.
The xRoller Solution
Allow the installer to transport up to 300 meters of flexible conuits at once - without the need for heavy lifting. The emphasis here is on ergonomic solutions that allow the installer to execute the installation in a very time efficient manner. High performance is necessary here, although ergonomics and workload are also critical.
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